How can small businesses, consultants or start-ups benefit from an extra pair of hands to manage their social media? We all know that social media is a must for any business, but the time investment is huge. It can be all too easy to hit the social channels hard one minute then post nothing as weeks and weeks go by. Consistency is key to maintaining a good profile across your chosen channels because the minute you become inactive, the followers start to fall.
When and where to post
Deciding which channels to focus on will depend on your industry and target customers – where do they hang out online? Once you have decided this, concentrate your efforts across one or two platforms, the ones you prefer and that sit well with your business and product.
How much is enough?
If you haven’t got anything interesting to say, don’t say anything at all! Quality is better than quantity, any day, but you do need to be active on the platforms to get the most from them.
Outsourcing your social
Delegating your social media management to a virtual assistant means that you can free up your time to focus on key activities of your business. It’s fine if you love social media, then tweet away, but if you see it as another thing on your growing ‘to do’ list, then get someone else to take care of it. Many VAs are experienced across various social media platforms and will have an arsenal of tips and tools to create and curate engaging shareable content.
You should decide on a social media schedule. Your VA can help with this. Decide on posting frequency, platform and content ideas for your assistant to work to. This should be reviewed regularly so it keeps up to date with your business or industry trends and topics. Then, simply share your logins with your assistant – LastPass is a great way to share passwords – so they can get started. If you haven’t got business profiles yet, don’t worry as these can be set up too.
What’s in it for you?
By outsourcing your social media you can rely on it getting done and it will be consistent. That’s one less thing for you to worry about, leaving you with time to spend doing other things. The consistent social activity will also bring new followers and potential clients. You can always jump in to add to things, engage with followers or respond to enquiries.
If you have any questions about outsourcing your social media, then please feel free to contact me for a chat without obligation. You can also find me on Twitter @WriteCloud