What business doesn’t have a website, even a simple one-page online advert? The likes of Google have replaced any Yellow Pages or business directory. Customers expect to find information online easily, so maintaining an online presence is beneficial to any business.
You have a website, now what?
A common misconception is that once a website is designed and created and hosted online, that’s it, job done. Let’s sit back and watch the customers come falling in. The trouble is, it often doesn’t work that way. Your website needs to be kept up to date – Google loves new content – and periodically you should review your website to check it’s relevant and reflective of the services you offer, too.
For some businesses, this take shape in an occasional check up. Their products and services are steady and stay consistently the same. For others, where their industry is more dynamic or affected by seasonality, keeping on top of the content creation and uploading this on to the site can take time.
If you have a blog on your website or social media feeds linking on to you homepage, it is important to keep these current, so to your customers you are giving the message of being active and engaged with your audience – open and ready for business.
Outsourcing your website content
Hiring a virtual assistant to take care of your website maintenance does three things: Firstly, it ensures that your website is kept up to date. Secondly, it frees up your time to concentrate on core business activities. Thirdly, you will be tapping in to an area of expertise. If uploading content on to your website doesn’t play to your strengths or you find it time-consuming and frustrating, then why not outsource it to someone else.
With your VA, make a plan or editorial calendar for your website for the coming months or across the year. This is a good opportunity to discuss the process of new content creation, your goals for your website, your posting frequency for your blog and to generate new content ideas. Then, set up an admin login on your WordPress site so your assistant can access the site and make any changes as and when.
What’s in it for you?
It’s one less things on your to-do list. Your website will be kept up to date with new, relevant and engaging content that can be shared across your social media accounts. Your website will consistently reflect the goods or services you provide.