Welcome to the first of my monthly blogs featuring news from the WriteCloud studio. I will be sharing updates about recent projects and events as well as useful articles and helpful tips.
Here’s what’s been happening in January this year:
New product presentation
It was great to be involved with a new business presentation for one of my clients. I was onboard to work on product descriptions and product names in preparation for a pitch. They needed to realign their products to fit with the new market, this involved rebranding some existing offerings as well as creating new products exclusively for their potential customer.
I’ve been working with another client, putting together a social media calendar for the coming months. This incorporates several competitions and giveaways as well as seasonal events and topics. We’re working across three media channels to increase reach and engagement from their local community.
ZC Digital Academy
Earlier in the month, I went along to a social media workshop. The events are run by ZC Social Media and aimed local businesses in Kent, particularly in the Romney Marsh and Tenterden area. The first in the series of workshops focused on putting a social media strategy in place. It was great to meet up with other businesses in the area and I am looking forward to the next event – Social Media Measurement – It’s not all about Likes and Followers.
Takeaway tip - Social media doesn’t begin with online. First, be clear about your customer persona, then focus on tailoring your social content to target them.
A recent Business Reporter article highlighted the opportunity cost for small businesses if they don’t have a website or use social media. The report, compiled by eBay, explains that a lack of digital presence is costing small business up to £20,000 each year in missed revenue. Read the article here.
This article from Jeff Bullas – What’s your story? talks through the importance of storytelling for a brand or entrepreneur. It’s our personal story that sets us apart and even the smallest ideas can become big businesses. Definitely worth a read.
This month’s top tech is MailChimp. It’s by far the best option for small business email marketing. It’s easy to use with simple and stylish drag and drop templates. And it’s free for up to 2000 subscribers. The reason that it’s this month’s Top Tech is that I have recently swapped a client over to it from another platform, and they’re now saving money as they no longer have to pay a monthly subscription fee.