I'm a freelance assistant for creatives & communities, providing online business support, marketing assistance and project coordination since 2011.

The shift in remote work

The shift in remote work  We didn’t even call it Remote Working back then  Way back when sometime when I took my first steps to freelancing and I was beginning to work from home, it felt like a bit of a dirty word. I had to justify it or play it down when I talked about it. When…

Working with…Alice Hollis of More Than Words® 

Working with…   Alice Hollis of More Than Words®    In this series, I’m going to take a close look at some of the work I do for individual clients. First up is Alice Hollis.   Alice is a B2B copywriter for tech and IT industries. She is a freelancer herself and operates her business under her personal brand ‘More…

You’re original, in your own way

You’re original, in your own way Magpies, mimics, memories and inspiration We’ve seen it all before. *Yawn* On social media, it’s the same old images and captions and there are so many articles online that are basically saying the same thing again and again. Are you even a virtual assistant if you haven’t written a…

Finding time to find a time 

Finding time to find a time How to simplify appointment making using an online scheduling tool  By its title, this post probably should be more profound than it is.  Sorry, but this isn’t a post about searching for time or making time for things, although that does come into a bit. Instead, it’s a post…

Projects up close: Marketing brochure copy for housing development

Projects up close: Marketing Brochure for Housing Development Client: Capworth Homes Project: Marketing collateral for new housing development Woodford Park. Requirements: Written content for 34-page marketing brochure and website. Key Objectives: To begin to market the planned houses ahead of the build completion through a sales brochure, company website and third-party property website, Right Move.…

You have a website, now what?

You have a website, now what? How a virtual assistant can help you with website content updates on WordPress  What business doesn’t have a website these days? Customers expect to find information online easily, so maintaining an online presence is imperative. You have a website, now what? A common misconception is that once a website…

Canned goods: A case for canned email replies 

Canned goods: A case for canned email replies  In my quest for efficiency, time-saving and productivity, I’ve dabbled a little with using canned replies in emails and have now come to rely on them in certain instances. It’s a delicate dance between saving time and trying not to lose anything from the personal touch. I still want…

Projects up close: Copywriting for stock photography online store 

Projects up close: Copywriting for stock photography online store  Client: Jacob Lund Photography  Project: New stock photography online store.  Requirements: The client wanted a personalised and premium experience for the customer, so they felt as though they are dealing directly with the photographer, and in a way that their journey through the website evoked an emotional response and…