Blog

20

Sep2018
Client: London-based PR team Project: Toggl Master support Requirements and key objectives: Guidance on using and setting up Toggl for reporting, time and profit analysis, setting billable rates, and generally working out where their team's time goes when working on client work. Details: The team initially came to me for some ... Read More

30

Nov2017
Are you thinking of being a VA? Having been approached a few times recently by aspiring VAs, I thought it was about time to share a few tips and pointers and things I've learnt along the way. At the time of writing this, my VA business is coming up to six years and ... Read More

30

Sep2017
Client: An industry leader in machinery moving Project: Website copywriting for machine movers Requirements: Written content for new 18 page website to reflect their service and industry position. Content to be structured around the page structure already set out on new site, with the addition of subpages under select headings. Key Objectives: Due to recent growth, the new website needed to align with a more modern, dynamic and ... Read More

30

Aug2017
It would appear that my content marketing plans have successfully gone out the window over the summer months, proving that even if you're a 'blog writer', making time to keep your own site up to date can easily fall down your list of things to do. I should be practising ... Read More

02

Jul2017
Keeping on top of your inbox  Emails are an essential part of everyday life, but managing them, reading them, replying to them, and actioning them can all take time. There is a better way. This can be simplified and easily managed to cut down your email excess. As a virtual assistant, my email is active all day. What comes in and how I ... Read More

01

Jul2017
Wow, half way through 2017 already and June has passed with a hazy heatwave. The exceptionally warm weather made me extremely grateful that I work from home and could retreat into the garden for a break from the desk or start work earlier to make the most of ... Read More

01

Jun2017
If you're already a freelancer, then you know that there's a preconceived idea of us swanning around picking and choosing the hours we work and the projects we work on. We all know that this isn't the case all of the time. I've mentioned before on my blog that the ... Read More

30

May2017
This is the fifth news blog from me this year as each month I reflect on what's been happening in the WriteCloud studio over the last month. May has been my busiest month so far this year with a string of small projects running alongside ... Read More

29

Apr2017
With April now drawing to an end, this WriteCloud news blog looks back on what's been happening in the studio over the last month. News With April comes the welcome punctuation of the Easter break and the promise of bank holidays over the coming weeks. It has felt like a month split in ... Read More

29

Apr2017
It's all very well knowing that you need an assistant and how much they are going to charge, but what exactly can be done in one hour? What is their time worth to you? In this post I will outline various tasks. Ones that I myself complete on a regular basis ... Read More

30

Mar2017
Welcome to the third of my monthly news blogs about work in the WriteCloud studio. I actually can't believe it's nearly April already, a quarter of the year down and the warmer weather on its way. Here's what's been happening in March New Services Well, this month is all about new services as I ... Read More

30

Mar2017
Have you ever needed an assistant for an event? Or someone on-hand to help at a workshop, training or coaching day? An assistant to organise the admin, coordinate with the venue, contact delegates and prepare materials and follow ups? There are many people who work independently, consultants, business coaches or small ... Read More

01

Mar2017
Welcome to the second of my monthly news blog about general happenings in the WriteCloud studio. Now well and truly settled into the new year, this month has been head down as projects have kicked on. Here's what's been happening in February: Project Picks Writing about new products is always exciting. ... Read More

01

Mar2017
  Running a business from home and finding that all important work / life balance If you're running a business from home, there are many challenges to be faced. Not just in terms of starting your business, but also the practicalities of equipment, resources and time that you need. It ... Read More

07

Feb2017
  One of the questions that crops up when people find out that I work for myself is how do I stay productive. Many of my friends say that they wouldn’t get anything done if they worked from home. It’s all about balance. A mix of getting the work ... Read More

31

Jan2017
Welcome to the first of my monthly blogs featuring news from the WriteCloud studio. I will be sharing updates about recent projects and events as well as useful articles and helpful tips.  Here’s what’s been happening in January this year: Project Picks New product presentation... Read More

21

Nov2016
This December, I am celebrating WriteCloud's 5th birthday. So I am taking a look back over the past half a decade, how it all started and where's next on the journey. The beginning It was July 2008, my maternity leave was coming to an end after having my second child, and the likelihood of returning to my job was getting slimmer ... Read More

13

Jul2016
What business doesn’t have a website, even a simple one-page online advert? The likes of Google have replaced any Yellow Pages or business directory. Customers expect to find information online easily, so maintaining an online presence is beneficial to any business. You have a website, now what? ... Read More

21

Jun2016
  How can small businesses, consultants or start-ups benefit from an extra pair of hands to manage their social media? We all know that social media is a must for any business, but the time investment is huge. It can be all too easy to hit the social channels hard ... Read More

12

May2016
  Businesses from all over Kent and the Southeast came together at the Kent Event Centre for this year’s Kent Vision Live. The B2B conference and exhibition feature keynotes, industry vision sessions and specialist workshops.  Here are my top takeaways from the three morning sessions in the ... Read More

06

May2016
  What tasks can I outsource to a virtual assistant?  If you’ve decided that you could really do with a little help, but you’re not sure how and when, then a virtual assistant could be for you. They provide the solution that many small businesses or entrepreneurs ... Read More

23

Feb2016
  On a bookshelf somewhere in my past, I can see the spine of a book - ‘Don’t do. Delegate!’ We’re talking way back in time, as a child perusing my parents’ book collection, nestled somewhere between the Wilbur Smiths and the Stephen Kings.  Delegating is not ... Read More

18

Jan2016
Imagine the scenario, you're at the hairdressers. On a whim, you decide that you're going to go for it, rainbow hair here we come. You’re fed up with the same old you. You want something different, a bit daring. After a brief chat through with your trusted hairdresser ... Read More

07

Jan2016
Networking is a word that crops up again and again when you run your own business as it's a great way to reach out to other businesses, make new contacts, grow existing ones and build relationships. I have a confession...I don't do networking (well, until now). My experience of networking is limited ... Read More

16

Sep2015
  We all know that copywriters work alongside fellow creatives in agency settings, and this extends beyond the confines of a traditional agency setup and on to working collaboratively as teams on certain projects. But for many freelancers, a working relationship where they are able to pair their services ... Read More

06

Jul2015
  Although this may be off-topic to my usual posts, a couple of separate events occurred last week  which both mentioned the possible demise of the business card. One was a training event when a fellow delegate commented that Twitter and LinkedIn are replacing business cards. The other, ... Read More

15

May2015
Green Office Week Blog for Avery UK
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by Susanne / May 15, 2015 / Uncategorized
By Avery blogger, Susanne Wakefield Green Office Week is a great time to reflect on how we, as consumers, can make informed choices about the Eco-friendly products that we use within the office, either at home or work. In particular, paper products, as even in this day-in-age ... Read More

18

Mar2015
5 Point Checklist for your Homepage
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by Susanne / March 18, 2015 / Uncategorized
  Your homepage is likely to be the first page your visitor will see. It needs to make a great first impression and provide an introduction to your business or services. Today’s website visitors are experts at scanning pages and making split-second decisions that will lead them to read ... Read More

20

Jun2014
Hiring a VA - A guide for SMEs and Entrepreneurs There has been a marked increase in recent years in the number of businesses benefiting from hiring a virtual assistant. Particularly, but not exclusively suited to entrepreneurs and small business, hiring a virtual assistant and forging a long term partnership with them can pay ... Read More

20

Jun2014
Using a Copywriter for your blog writing.
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by Susanne / June 20, 2014 / Uncategorized
Ghost Blogging - Why and when to outsource your blog. You know your business inside out, there is no better person to write about it than you, right? Wrong. Do you have the time and inclination to sit and scribe blog article after blog article? I thought not. You run ... Read More

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