Client: Finders Brands
Project: Point of sale copy for Holland & Barratt
Requirements: Dead Sea Spa Magik wanted to showcase their products alongside product testers and brand information. As part of the display, a series of point of sale ‘cubes’ were to be used. These were to be Holland & Barratt branded and used to provide shoppers with more information about the products.
Key Objectives: The focus for the information snippets was to showcase Dead Sea Spa Magik’s five best-selling products, their hero products.
Details: A series of clear, playful and concise texts was written to sum up their amazing benefits in a single small paragraph. In addition, a shorter series to advertise the benefits of mineral masks and mineral cleansing. The POS copy was used in their product display area in the new concept Holland & Barratt Flag Ship Store. The store is the first of its kind for the healthcare brand, as it incorporates health foods and skincare alongside a comprehensive range of free-from foods and fresh groceries.
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