Client: Stalwart Wellness
Requirements: Write a press release to circulate to local publications
Key Objectives: The release needed to advertise the upcoming Pilates classes that Stalwart Wellness would be offering. Different to her standard small group classes as Stalwart Wellness, Pink Ribbon Pilates Weald was created to offer free classes for people with breast cancer from the local community. Aimed at those recently diagnosed or those undergoing treatments, the classes are designed to support the physical, emotional and mental wellbeing of participants.
Details: The press release was written to explain the nature of the classes but needed to be sensitive and informative. The teacher wanted to portray her knowledge and qualifications. The press release featured in local publication The Wealden Ad in July 2016. I was happy to donate my services to help Stalwart Wellness promote their community classes.
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