Client: Smith & Webb Cookshop Project: Seasonal social media campaign for Christmas 2016 Requirements: Set of images and posts for 12 days of Christmas offers Key Objectives: Create a series of visual adverts and accompanying text to be used across their three social media platforms. 12 adverts scheduled over 12 days in the run up to Christmas. Adverts to be used online and in-store. Details: Working to the agreed schedule of offers, I created a series of simple advertisements to advertise a different promotion each day. The adverts all use a similar style and theme for consistency across the whole campaign and make use of simple text to clearly illustrate the offer and product. The ads were then broadcast across the Facebook, Twitter and Instagram with the relevant accompanying copy.