Client: An industry leader in machinery moving Project: Website copywriting for new 18 page website Key Objectives: Due to recent growth, the new website needed to align with a more modern, dynamic and professional service to appeal to blue chip clients as well as local concerns. Written content needed to focus on both national and local/regional services as well as international. Details: Having undergone recent changes, their services offering had evolved and the new content structure needed to take this into consideration and prioritise their current deliverables. During the project I worked in coordination with a client-side project manager and an external website development agency. The project involved team member interview questions to create team profiles for their ‘About Us’ page and also a review of client case studies as well as user experience and SEO considerations throughout. Result: The client launched their new website as planned and the copywriting was signed off on time and on budget.