Finding time to find a time 

Finding time to find a time How to simplify appointment making using an online scheduling tool  By its title, this post probably should be more profound than it is.  Sorry, but this isn’t a post about searching for time or making time for things, although that does come into a bit. Instead, it’s a post…

Projects up close: Marketing brochure copy for housing development

Projects up close: Marketing Brochure for Housing Development Client: Capworth Homes Project: Marketing collateral for new housing development Woodford Park. Requirements: Written content for 34-page marketing brochure and website. Key Objectives: To begin to market the planned houses ahead of the build completion through a sales brochure, company website and third-party property website, Right Move.…

You have a website, now what?

You have a website, now what? How a virtual assistant can help you with website content updates on WordPress  What business doesn’t have a website these days? Customers expect to find information online easily, so maintaining an online presence is imperative. You have a website, now what? A common misconception is that once a website…

Canned goods: A case for canned email replies 

Canned goods: A case for canned email replies  In my quest for efficiency, time-saving and productivity, I’ve dabbled a little with using canned replies in emails and have now come to rely on them in certain instances. It’s a delicate dance between saving time and trying not to lose anything from the personal touch. I still want…

Projects up close: Copywriting for stock photography online store 

Projects up close: Copywriting for stock photography online store  Client: Jacob Lund Photography  Project: New stock photography online store.  Requirements: The client wanted a personalised and premium experience for the customer, so they felt as though they are dealing directly with the photographer, and in a way that their journey through the website evoked an emotional response and…