You have a website, now what?
How a virtual assistant can help you with website content updates on WordPress
What business doesn’t have a website these days? Customers expect to find information online easily, so maintaining an online presence is imperative.
You have a website, now what?
A common misconception is that once a website is ‘live’ – it’s written, designed and then hosted online, that’s it, job done. Let’s sit back and watch the customers come piling in. The trouble is it doesn’t work that way. Any website needs to be kept up to date. Google loves new content and periodically you should review your website to check it’s relevant and reflective of your business still.
For some, this might take the shape of an occasional checkup or audit. If products and services are steady and stay consistently the same, it will only need a check periodically. For others, where their industry is more dynamic or seasonal, keeping on top of the content creation and uploading this on to the site can take time.
If you have a blog, it makes sense – not only for the search engines but for your customers – that it’s current. That way your website gives off a clear message that you’re actively trying to engage with your audience. It shows you’re open and ready for business and you’re sharing your insights and knowledge.
Outsourcing your website publishing and content management
Hiring a freelance assistant or VA to take care of your regular website content updates and publishing does three things:
- Firstly, it ensures that your website is kept up to date.
- Secondly, it frees up your time to concentrate on other things that need doing. It’s one less thing to worry about.
- Thirdly, you will be tapping into an area of expertise. If uploading content on to your website doesn’t play to your strengths or you find it time-consuming, fiddly and frustrating, then why not outsource it to someone else.
How to start
Make a plan or editorial calendar for your website for the coming months, quarter or across the year. This is a good opportunity to think about the process of new content creation, your goals for your website, your posting frequency for your blog and to brainstorm to generate new content ideas. Then, set up an admin login on your WordPress site so your assistant can access the site and make any changes as and when.
What’s in it for you?
It’s one less thing on your to-do list. Your website will be kept up to date with new, relevant and engaging content that can be shared across your social media accounts. Your website will consistently reflect the goods or services you provide.