Finding time to find a time 

Finding time to find a time How to simplify appointment making using an online scheduling tool  By its title, this post probably should be more profound than it is.  Sorry, but this isn’t a post about searching for time or making time for things, although that does come into a bit. Instead, it’s a post…

Projects up close: Marketing brochure copy for housing development

Projects up close: Marketing Brochure for Housing Development Client: Capworth Homes Project: Marketing collateral for new housing development Woodford Park. Requirements: Written content for 34-page marketing brochure and website. Key Objectives: To begin to market the planned houses ahead of the build completion through a sales brochure, company website and third-party property website, Right Move.…

You have a website, now what?

You have a website, now what? How a virtual assistant can help you with website content updates on WordPress  What business doesn’t have a website these days? Customers expect to find information online easily, so maintaining an online presence is imperative. You have a website, now what? A common misconception is that once a website…

Canned goods: A case for canned email replies 

Canned goods: A case for canned email replies  In my quest for efficiency, time-saving and productivity, I’ve dabbled a little with using canned replies in emails and have now come to rely on them in certain instances. It’s a delicate dance between saving time and trying not to lose anything from the personal touch. I still want…

Projects up close: Copywriting for stock photography online store 

Projects up close: Copywriting for stock photography online store  Client: Jacob Lund Photography  Project: New stock photography online store.  Requirements: The client wanted a personalised and premium experience for the customer, so they felt as though they are dealing directly with the photographer, and in a way that their journey through the website evoked an emotional response and…

Home is where the work is

Home is where the work is At the time of writing this, in the UK we are on day 8 of an official lockdown due to the COVID-19 pandemic. For many people, if they can work from home, they are. Perhaps they’re thinking that the dream of working from home isn’t all it’s cracked up…